Alchemy is a point-of-purchase display project for signature spice blends. The branding features a modern and mystical aesthetic, incorporating a crescent moon, geometric patterns, and bold typography.
The focus of Alchemy was to create a spice brand focusing on the roots of the word Alchemy. This design was intended to be in a higher price range than your typical generic spice blends. Alchemy is targeting individuals in their 20s to 40s that have a passion for good food but want the comfort of their own home.